Job Details :

Senior Vice President, Digital Marketing & Growth

(Salesforce-Centric, Performance-Driven)

Location: Chicago, IL (Hybrid; relocation support available)

The Role (Read This First)

This role exists to drive growth through Salesforce.

We are hiring a senior digital marketing leader who is deeply fluent in the Salesforce ecosystem and knows how to use it as a revenue engine, not a buzzword. This is not a brand-first role, and it is not for someone who delegates all platform thinking to others.

You do not need to be technical or hands-on in the platform.

 You do need to understand how Salesforce Marketing, Commerce, Data, and analytics capabilities work together to drive acquisition, conversion, retention, and lifetime value.

If you have not operated in a Salesforce-centric environment—or you cannot speak confidently about how Salesforce enables growth—this role will not be a fit.

What You’ll Actually Own

○     Ownership of performance marketing and growth outcomes powered by Salesforce

○      Accountability for how Salesforce is used across:

○     Customer acquisition and paid media activation

○     Funnel orchestration, segmentation, and personalization

○     Conversion optimization and revenue attribution

○     Retention, lifecycle, and customer value expansion

○      Oversight of a large paid media budget with clear ROI, CPA, and contribution margin accountability

○      Leadership across multi-brand and marketplace-style complexity, not a single funnel or SKU

○       Partnership with technology, data, and product leaders to ensure Salesforce is:

○     Properly architected

○     Correctly instrumented

○     Driving measurable business outcomes

○       Executive-level reporting and performance visibility using Salesforce-driven metrics

This role requires someone who understands what Salesforce should be doing, how to ask the right questions, and how to hold teams and partners accountable for results.

How Success Is Measured (No Guesswork)

You will be measured on Salesforce-enabled outcomes, including:

●     CPA, CAC, and LTV:CAC across digital channels

●     Conversion rates across the Salesforce-managed funnel

●     Revenue attribution and marketing ROI

●     Contribution margin and efficiency at scale

●     Retention, repeat purchase, and lifecycle performance

●     Clarity, accuracy, and usefulness of executive and board reporting

Salesforce Fluency (This Is Non-Negotiable)

We are looking for someone who has:

○       Led growth or digital marketing in a Salesforce-first organization

○      Worked closely with Salesforce Marketing Cloud, Commerce Cloud, CDP / Data Cloud, or equivalent components

○      Used Salesforce data and orchestration to:

○     Drive personalization

○     Improve funnel performance

○     Connect marketing activity to revenue and margin

○       Enough platform fluency to:

○     Challenge bad implementations

○     Translate business goals into Salesforce requirements

○     Evaluate agencies, integrators, and internal teams

Again: you do not need to configure Salesforce.

You do need to know when it’s being used well—or poorly—and why.

The Type of Leader Who Succeeds Here

This role works best for someone who is:

●     A performance-first operator, not a brand-only marketer

●     Comfortable with metrics-heavy, high-accountability environments

●     Experienced working alongside finance, analytics, and technology leaders

●     Able to balance strategy with real execution detail

●     Confident owning results in front of executives and the board

PE-backed or similarly rigorous operating environments are a strong plus.

Backgrounds That Translate Well

●     VP or SVP of Growth, Digital, or Performance Marketing in a Salesforce-centric business

●     Marketplace, multi-brand, or complex consumer environments

●     Leaders who have stepped into broader scope by mastering platforms, data, and outcomes—not just messaging

Location & Relocation

This role is based in Chicago.

We offer a practical relocation and transition approach for the right candidate, including flexibility during the initial period where appropriate.

Compensation (Clear and Grounded)

This role is calibrated to attract strong, Salesforce-fluent operators—not title collectors.

●     Base salary: ~$200K–$225K

●     Bonus target: ~$50K–$75K

●     Total cash compensation: up to ~$300K

Relocation support is available based on individual circumstances.

Scope, influence, and long-term upside grow with performance.

This Role Is Not For You If

●     You have not worked meaningfully with Salesforce

●     You view Salesforce as “the tech team’s problem”

●     Your background is primarily brand, creative, or comms-led

●     You are uncomfortable being measured on efficiency, margin, and revenue impact

Why This Role Is Compelling

●     Salesforce is a core growth platform, not an afterthought

●     Clear ownership and accountability

●     Direct access to executive leadership

●     Real opportunity to expand scope and influence by driving results

If you are Salesforce-fluent, performance-driven, and want ownership—not just a seat—this role is worth a serious conversation.