Counteroffers – Career Advice: The Real Winners and Losers

Who are the winners and losers when it comes to a job counteroffer?

It may not be who you think it is. This is a deep dive into what happens to employers and candidates when job counter offers are offered, accepted or turned down. 

I Lost My Job! PART TWO

I Lost My Job! What am I going to do? Steps 4, 5 and 6

If you’ve recently lost your job, spent time grieving and taken care of your immediate mental and physical needs Video PART 1, then it’s time to get back to work. Arming yourself with a compelling, easy to read resume and inviting LinkedIn profile will be covered, but we’ll start with the most important step, how to obtain the information you’ll need for both. 

I strongly recommend clicking the video above for a more detailed and entertaining lesson on how to ready yourself for the Salesforce Job market.

STEP 4 – Understand Your Successes and Shortcomings

Most resumes look like a calendar and a bunch of job descriptions had a baby. Not good! Compelling Salesforce resumes and LinkedIn Profiles are accomplishment focused, meaning they state how ones work affected the overall business. They are rife with results and outcomes, are easy to read and highlight your specific successes and characteristics.

There are three ways to understand your successes and shortcomings. Here they are in order of credibility.

 – Guess. This is a last resort when all resources and research has failed. Not recommended, but it’s better than wheeling out your dusty old document.

– Review past performance reviews and management coaching sessions, including quarterly, or annual 360 reviews. These can be a great source of information for adjectives that convey your work style, reliability, diligence, efficiency, technical competency and so on. 

– Contact your more recent managers and team leads. The absolute best and most credible way to obtain information on what your real value was to the company and a deeper understanding of what you need to work on. Imagine you’re in an interview and you’re asked “What will your references say about you?”. When you pipe up and share “My boss and I just connected last week. I’d reached out so I could understand how I should be applying myself while off of work to become an even more valuable employee. They shared I sometimes stick to a problem before asking for help a little longer than I should. They also said I was one of most reliable and conscientious Salesforce developers they’d ever worked with and I’d be their first call if they need to build a team again.” 
Powerful stuff….if it’s true!

Be sure to press them for honest information that you can really use. Managers who simply provide lip service or tell you what they think you want to hear are useless. Hold them accountable to the truth so you can learn, grow and validate your best qualities.

Step 5 – Update your Salesforce Resume

Most people have average resumes. Get yours into A shape by starting with the tips covered in the video.

Step 6 – Update your LinkedIn Profile  

Watch the video to learn how a few basic tweaks to your profile can help you in the job hunt

How To Keep Your Salesforce Job – Who Makes The Firing Decisions?

Tips that will help you keep your salesforce job

The pandemic has severely damaged the world economy and job security has been thrown out the window

As a Salesforce recruiter, my advice to those with a job they like (or love) is to hang on to the job for as long as possible. Obviously, in the economic downturn, this is easier said than done, but I have a few tips that can help you keep the job you have, reduce your risk of being laid off and ensure stability.

Here is my advice

There are three sections to surviving the current economy.

1. Save money:

The first and foremost thing to do is to be prepared for the loss of the job. No matter how valuable you believe you are, there is always a chance your employer might let you go. So, save as much cash as possible so you are prepared if that happens.

I understand that not everyone has the luxury of saving money, but try to find ways to cut down on costs. Many are researching mortgage refinance, selling cars with high payments for an affordable vehicle you can own outright and mowing your own lawn are good places to start.

2. Tips on keeping the job

The second step when facing a recession for Salesforce professionals is to do everything you can to secure the job you have.

Always keep in touch with the senior leadership. Comment on their LinkedIn posts, wish them a happy birthday, and make sure they know who you are and what you do in the company.

The more people that talk about you positively, the chances of retaining your job increase significantly.

Working hard and putting out great work is always a plus for your reputation in any economy. However, exceptional performance might not be enough. Your work needs to be in the limelight to let the higher-ups know you are crucial to the organizations success.

Often, the person deciding who gets to keep their job is someone you don’t even report to. It can be your boss’s boss or someone even higher up the ladder. It is therefore essential to have a good reputation with all levels in your company, especially upper management.

3. Be prepared to switch jobs.

Lastly, be prepared to look for a job in case you lose your job. Dial in your LinkedIn profile and resume (See this video for how)  and keep your eyes open for new job opportunities.

I also have a video on my YouTube channel on the topic of how to keep your salesforce job. Click the link for more tips and suggestions on how to protect your career during the Covid crisis.


If you’re already working, don’t start looking for a new job until you’ve invested in your finances, internal network, resume and LinkedIn profile.

I Lost My Job – 6 Things To Do Before You Start The Job Hunt

If you’ve recently lost your job, this article is for you.
Note to reader: As The Salesforce Recruiter, I’ve created an ongoing series to address immediate needs and concerns of those affected by the Covid pandemic within the Salesforce eco system. I recommend watching the videos and subscribing to the channel to stay up to date on new information. This is Part 1 and will cover steps 1, 2 and 3.

I’ve Lost My Job! What am I going to do? 

Whether you’re rolling with the punches, have a strong back up plan or are even grateful to leave your current company, job loss is stressful and ranks high on traumatic events. For some, it’s as painful as the death of a friend. Knowing you’re not alone and that the country is doing its best to unite may not be enough and it certainly doesn’t pay the bills. This article won’t pay your bills either. Only you can do that, so let’s focus first on three things that are within your control.

1. Give Yourself Permission to Grieve

It’s not just ok to mourn, complain, lean on your loved ones and friends, lament, be angry, feel vulnerable, feel afraid, nervous, worried and commonly, devastated. It’s absolutely normal.

If you are the type to take action quickly, do so with caution. Without processing the hurt, fear and anger, unless you’re a skilled actor, it will show to future employers. This stuff is so deep, it’s incredibly hard to mask. You’ll do yourself and those that depend on you more favors by acknowledging you will need some time. Generally at least a couple days to a week. Unless you have a big stash, don’t wait longer than that.

If your spouse is wondering why the next day you aren’t filling out job applications, show them this article. DO NOT INTERVIEW WITHOUT PROCESSING YOUR PAIN.

Misery loves company. Don’t be misery’s friend. Grieve and then stop. It’s ok to talk about things like your feelings and the impact to you and those you care for, but overly negative dialogue that’s repeated creates brain pathways that, like ruts in the road, keep you on track for the wrong destination. It doesn’t take a high Emotional Quotient to smell bitterness. That is one stanky perfume and creates even greater social distancing from the people who matter to you most.

2. Reframe Your Experience

Even though people lose jobs regardless of a pandemic, future employers will understand with great clarity the primary reason behind your recent availability. If we fall at the foot of victimhood we’ll be flatting the curve on our career, so don’t do that. Deeply understanding why you lost your Salesforce job is imperative and it’s all in how it’s framed.

This is my recommended “framing” for your difficult experience.

“I lost my job to save a life. The life of someone who matters. I lost my job to save a company. A company that may live to hire me again. I’m not a victim because I am alive. I am not a casualty because I can still work. I’ve lost my job, but not my career.” 

3. Manage Emotions By Taking Care of Your Body

How much we sleep, the kind of food we eat and how much exercise we get directly impacts our endocrine system.The endocrine system is the collection of glands that produce hormones that regulate metabolism, growth and development, tissue function, sexual function, reproduction, sleep, and mood. Treat your body like a punching bag and your mood is likely to follow suit.

Don’t make ice cream, Doritos and booze part of your daily routine.  Don’t quit exercise if you already do it. If you don’t, then start. Don’t stay up til 2 a.m., sleep until 11, or forego the sun. Protect your future and your family and your income by looking after your body, and your mood immediately.

Take care of yourself. Seriously!

While steps 1, 2 and 3 are all about self care. Steps 4, 5 and 6 are about arming ourselves with compelling job hunting assets like a pro resume, engaging LinkedIn profile and how to get the information for both that matters most.


Entry Level – Salesforce Career Advice

Top Salesforce Recruiters

I’m often asked by entry-level candidates “How can I gain real-world Salesforce experience?”. Whether you’ve just started your Trailhead or just completed your first certification, check out this list of steps, tips, and resources to help you achieve your goal of employment within the Salesforce ecosystem.

1. Get in the playground and play. 

Practice daily! You must improve your skill and efficiency. Remember the 10,000-hour rule. It takes 10,000 hours to become an expert. Start getting yours in now.

2. Don’t stop learning.

I recently placed a Junior Salesforce Administrator who had zero real org experience, but she did have 150 badges. It’s the drive to learn that impressed the employer, along with the extra skill. Badges help. 

3. Build your LinkedIn profile. 

If you don’t absolutely love your profile, chances are others won’t either. 
For help getting started, check out this article: 31 Best LinkedIn Profile Tips for Job Seekers

4. Build your LinkedIn connections. 

Identify employers in your area who use Salesforce (look at job postings). Invite appropriate managers from those firms to join your network. Stay in touch, but don’t annoy them with too many communications or asking for a job. Instead, let them know you’re excited about your new career and offer to help.

5. Read this great article from a Salesforce insider:

Get Salesforce Experience 

6. Make sure you can touch type.

Efficiency will accelerate your opportunities and compensation. This is often overlooked for those transitioning into technology. If you can’t touch type as fast as you can talk, there are free lessons on No looking! 

7. Answer these questions.

  • What are you committed to accomplishing in the next 90 days? 
  • How much time per week are you committed to investing?
  • What user groups and online communities will you join?
  • Will you invest in your resume and LI profile?
  • How many badges or certifications will you complete?
  • How many jobs will you apply to?
  • How many connections are you committed to making?
  • What non-technical skills do you have that ensure you will be a terrific employee? (interdepartmental communications, customer support, an upbeat attitude, highly organized, etc.)

8. Make a plan.

Plot your activities in your calendar and execute.

Pro Tip: 

Studies show you are more likely to complete what you set out to do if you are accountable to others. Consider forming a group of 2-3 peers with weekly check-ins to keep the motivation and drive up.

Pro Tip: 

Studies also show you are more likely to complete a goal if you focus on and complete one goal at a time. Think of each goal as a ladder rung. Skipping rungs increases your chance of falling off the ladder.

You’ve made an exceptional and timely career decision. While it’s not often we are engaged for junior level placements, I hope someday we can be a help to you as you grow your career and expertise. Now, here’s a chance for you to help others…

What’s the best tip you know of? Share in the comments!

How to Work With Recruiters

Salesforce Recruiters

Working with a recruiter could be one of the best career decisions you’ve ever made. It can also be a serious waste of time and lead to disappointment and even resentment.

Choosing the right firm, the right recruiter and getting off on the right foot can be essential steps to landing you in a position that fulfills your ambitions. Follow these simple seven tips to get the most out of your recruiter relationships.

1. Choose firms (and recruiters) that specialize in what you do.

As obvious as it sounds, a little research will go a long way to helping you find the right position. If a firm or recruiter doesn’t understand the language of your profession, chances are they won’t have the skill to obtain the job orders from managers hiring people like you.

2. Work with a senior recruiter when possible.

It’s perfectly OK to ask a recruiter a few questions to determine their experience and ability level. Check them out on LinkedIn. Do they have good recommendations? Are they connected to your industry?

3. Most recruiters work for free until they make a placement and when they do, it’s the client who pays not you the candidate.

Remember this and treat them accordingly. If a recruiter doesn’t like you for whatever reason (thinks you’re rude or arrogant) it’s unlikely they’ll submit you for any jobs.

4. Staying in touch is YOUR job –

just don’t stay in touch too much. It’s essential for you to gently remind your recruiter of your existence. However, too many phone calls or emails and your recruiter is likely to run the other direction and begin avoiding you. Striking the balance is easy. Ask your recruiters how often they would like status updates. I recommend sending an email each week with your availability status, whether you have interviewed recently etc. Include in the email “REPLY NOT REQUIRED”. This keeps your recruiter informed without generating more work for them.

5. Take the advice.

If you’ve chosen your recruiter wisely and are working with someone with many years in the industry and he or she offers you advice TAKE IT. They know much more about resumes, interviews, and skills trends than most other people you’ll come in contact with.

6. Register with more than one firm.

More recruiters equals better odds of landing the job you want most.

7. Keep track of places you interviewed,

the managers you met with and share this info with your favorite recruiters. Many recruiters rely on leads from candidates to grow their job openings, which helps them place other people. This is the very best way you can repay a recruiter for the time they spend with you. Not only will it be appreciated, but it will keep you at the very top of their available candidates matrix as well.

Would you like to learn more?

Resumes and Golf Swings

Salesforce Recruiting

Resumes are like your golf swing. Everyone has an opinion and a suggestion that can make it better. The trouble is, if you take everyone’s advice you wind up with a document that is three pages too long, two pages too short, over descriptive without saying enough, in a format that’s perfect, but unreadable and says too much about your personality without saying enough about who you are. Too much advice cancels out all advice, much like sound waves muting other sounds.

When learning to golf I started out with affordable group lessons. $200 got me into a six-session group. Half the time I was the only one who showed up so I benefited from one-on-one lessons with a pro. The results were so profound I signed up for 10 more individual lessons and in a matter of a few months was able to shave off 30 strokes from my game. Some of the best advice I got from my pro Tony was to quit reading golf magazines for advice and to only take advice from one person. I paid a little attention to this and found an article on improving your drive distance. One part said to tee the ball high and the next section said to tee the ball low. RIDICULOUS! But that’s golf. It’s a game. Your career is not a game.

Promoting oneself to the world with a resume made up of tips and tricks found on Google, five recruiters opinions, and your friends and family’s advice is bound to be flawed. To begin with, most family and friends are not Pro’s and most recruiters have very little experience. Think of them as your buddy who shoots in the 80′s. He or she is still not a pro. At a company I once worked for, six out of seven recruiters had less than a year of experience. Would you hire a golf Pro with less than a year of experience? Why would you trust your CAREER to anyone’s opinion with so little experience?

If the resume gets you an invite to the tourney, you still have to play great to win the offer. This is where the mental game comes in. In The Golfers Mind: Play to Play Great, Dr. Bob Rotella emphasizes the importance of confidence and playing “loose” during matches. The tournament is not the time for trying out new ideas. That’s what the range is for. How confident will you be when the invite comes? How much practice have you had to prepare for your big moment? Where will you get your advice? How will you know how to choose?

Ask. Ask. Ask.

Salesforce Recruitment


When we don’t ask for anything, we usually get anything but what we wanted. It’s the same as saying “If you don’t know where you are going, you just might get there.” What I like about the former is it’s 1. it’s about the present moment and 2. it involves questions.

Good questions are important. When we ask good questions of others, we demonstrate our interest in people, develop rapport, close deals, make our friends, family, and employers happy. In other words, we create opportunities to both influence and to serve.

Good answers are less important. They help us impress on job interviews, first dates, bank loans, and game shows.

Most important are the good questions we ask ourselves. These change our beliefs, our responsibilities, our perspective, and our destinies.
What do I believe? Is this belief still serving me?
What do I really want?
What’s the worst that could happen?
What’s the best?
What’s the first step?

The Cost of a Smile

Salesforce Staffing Firms

People like people who smile. If you don’t smile, you’re less likable. That’s the short version for you busy people.

Some time back,  I interviewed a great candidate but I couldn’t submit him to any of my clients. He just didn’t smile enough.

Even when he was talking about something that excited him, he kept a poker face. What does it convey to your potential employer when you don’t back up your words with emotion? Insincerity and insecurity. Not at the top of the list of most desirable qualities in a new employee. My candidate was a solid guy though and he wanted the truth, took the advice well and then told me he didn’t like his teeth. He’s embarrassed by them. Teeth don’t win friends and influence people, smiles most certainly do. One of the most successful salespeople I ever knew was frequently described as having, well, let’s just say “less than desirable teeth” by his peers. He outsold all of them partly because he out-smiled all of them.

For those who don’t smile enough, here is a simple exercise that can and literally has changed lives.

  • Find a busy place (mall, airport, downtown sidewalk, etc.).
  • Walk around and smile at as many people as you possibly can. Count the smiles returned, they will far outnumber the other faces combined.
  • When you get to 20 smiles celebrate your mastering a great technique.

Next time you’re going for an important Salesforce interview, have a big presentation to give or you simply want a pick-me-up, leave the poker face at home. Instead, hit the street for a quick 10 smiles. You’ll be amazed how quickly the world shares with you what has always been there, all for the low cost of a grin.