Resumes and Golf Swings

Salesforce Recruiting

Resumes are like your golf swing. Everyone has an opinion and a suggestion that can make it better. The trouble is, if you take everyone’s advice you wind up with a document that is three pages too long, two pages too short, over descriptive without saying enough, in a format that’s perfect, but unreadable and says too much about your personality without saying enough about who you are. Too much advice cancels out all advice, much like sound waves muting other sounds.

When learning to golf I started out with affordable group lessons. $200 got me into a six-session group. Half the time I was the only one who showed up so I benefited from one-on-one lessons with a pro. The results were so profound I signed up for 10 more individual lessons and in a matter of a few months was able to shave off 30 strokes from my game. Some of the best advice I got from my pro Tony was to quit reading golf magazines for advice and to only take advice from one person. I paid a little attention to this and found an article on improving your drive distance. One part said to tee the ball high and the next section said to tee the ball low. RIDICULOUS! But that’s golf. It’s a game. Your career is not a game.

Promoting oneself to the world with a resume made up of tips and tricks found on Google, five recruiters opinions, and your friends and family’s advice is bound to be flawed. To begin with, most family and friends are not Pro’s and most recruiters have very little experience. Think of them as your buddy who shoots in the 80′s. He or she is still not a pro. At a company I once worked for, six out of seven recruiters had less than a year of experience. Would you hire a golf Pro with less than a year of experience? Why would you trust your CAREER to anyone’s opinion with so little experience?

If the resume gets you an invite to the tourney, you still have to play great to win the offer. This is where the mental game comes in. In The Golfers Mind: Play to Play Great, Dr. Bob Rotella emphasizes the importance of confidence and playing “loose” during matches. The tournament is not the time for trying out new ideas. That’s what the range is for. How confident will you be when the invite comes? How much practice have you had to prepare for your big moment? Where will you get your advice? How will you know how to choose?

Ask. Ask. Ask.

Salesforce Recruitment


When we don’t ask for anything, we usually get anything but what we wanted. It’s the same as saying “If you don’t know where you are going, you just might get there.” What I like about the former is it’s 1. it’s about the present moment and 2. it involves questions.

Good questions are important. When we ask good questions of others, we demonstrate our interest in people, develop rapport, close deals, make our friends, family, and employers happy. In other words, we create opportunities to both influence and to serve.

Good answers are less important. They help us impress on job interviews, first dates, bank loans, and game shows.

Most important are the good questions we ask ourselves. These change our beliefs, our responsibilities, our perspective, and our destinies.
What do I believe? Is this belief still serving me?
What do I really want?
What’s the worst that could happen?
What’s the best?
What’s the first step?

The Cost of a Smile

Salesforce Staffing Firms

People like people who smile. If you don’t smile, you’re less likable. That’s the short version for you busy people.

Some time back,  I interviewed a great candidate but I couldn’t submit him to any of my clients. He just didn’t smile enough.

Even when he was talking about something that excited him, he kept a poker face. What does it convey to your potential employer when you don’t back up your words with emotion? Insincerity and insecurity. Not at the top of the list of most desirable qualities in a new employee. My candidate was a solid guy though and he wanted the truth, took the advice well and then told me he didn’t like his teeth. He’s embarrassed by them. Teeth don’t win friends and influence people, smiles most certainly do. One of the most successful salespeople I ever knew was frequently described as having, well, let’s just say “less than desirable teeth” by his peers. He outsold all of them partly because he out-smiled all of them.

For those who don’t smile enough, here is a simple exercise that can and literally has changed lives.

  • Find a busy place (mall, airport, downtown sidewalk, etc.).
  • Walk around and smile at as many people as you possibly can. Count the smiles returned, they will far outnumber the other faces combined.
  • When you get to 20 smiles celebrate your mastering a great technique.

Next time you’re going for an important Salesforce interview, have a big presentation to give or you simply want a pick-me-up, leave the poker face at home. Instead, hit the street for a quick 10 smiles. You’ll be amazed how quickly the world shares with you what has always been there, all for the low cost of a grin.